Producers and Directors
What they do
Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.
Kinds of work
- Artistic: Creating, designing and expressing ideas through art, writing, music or performance.
- Enterprising: Leading, persuading, selling and starting new projects or businesses.
- Conventional: Organizing information, following clear procedures and working with data and details.
High pressure: How much pressure workers in this job report: deadlines, conflict, dealing with upset people, the cost of mistakes, responsibility for others' safety, competition and long hours. It varies a lot from one employer to the next. Source: U.S. Department of Labor worker surveys.
Pay, tasks and more
Salary
BLS Occupational Employment and Wage Statistics, 2025.
What you might do
- Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.
- Research production topics using the internet, video archives, and other informational sources.
- Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.
- Compile scripts, program notes, and other material related to productions.
- Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.
- Obtain rights to scripts or to such items as existing video footage.
Job outlook
Bright Outlook Rapid Growth
- United States
- 4% more jobs by 2035, about as fast as average · about 12,100 openings a year
Openings include new jobs and jobs left by workers who retire or change careers. Projections: U.S. Bureau of Labor Statistics. "Bright Outlook": U.S. Department of Labor.
Where they work
- Self-employed (their own business)20.4%
- Media streaming distribution services, social networks, and other media networks and content providers12.8%
- Television broadcasting stations7.2%
- Advertising, public relations, and related services4.6%
- Theater companies and dinner theaters3.5%
Share of all workers in this career. Source: U.S. Bureau of Labor Statistics, National Employment Matrix.
Career path
How people usually get into this career, from school to their first job and beyond.
Producers and directors usually don't start at the top. Most people earn a bachelor's degree, then spend roughly 2 to 4 years in entry-level production jobs before taking on creative leadership. It's a competitive field, so hands-on experience matters as much as the degree.
Bachelor's degree in film, media production, communications, or theater
4 yearsYou learn storytelling, production basics, and how productions are organized, and you build a portfolio of projects you helped make.
Production Assistant
1-2 yearsYou help on set or in the office with logistics, scheduling, and crew support, which shows you how a production runs from the inside.
Associate Producer
1-2 yearsYou take on more responsibility, such as managing budgets, coordinating talent, or helping shape creative decisions under a senior producer or director.
Producer and Director
OngoingYou make the main creative and business decisions on a production, from script interpretation and casting to set design and final sound.
Where it can lead
Media Programming Director
2-4 years of experience firstYou shift from making individual productions to deciding what content a station, network, or platform airs, which takes strong judgment about audiences and schedules.
Talent Director
2-4 years of experience firstYou focus on finding, casting, and managing performers and guests, often building strong relationships across the industry.
What you can do now
Ideas for high school and college students.
In high school
- Take media, video, or theater classesCourses in video production, drama, or journalism teach you storytelling and basic technical skills that build a strong foundation.
- Join the school news, video, or drama clubWorking on a school announcements show, yearbook video, or play gives you hands-on experience with teamwork and deadlines.
- Make short videos or filmsCreating your own short projects with a phone or basic camera helps you learn planning, filming, and editing.
- Volunteer at a local theater or community TV stationHelping with setup, lights, or audience work shows you how productions come together behind the scenes.
- Get a starter job that builds people skillsJobs like retail, food service, or lifeguarding teach communication, responsibility, and staying calm under pressure, which all matter on a set.
In college
- Choose a film, media production, or communications majorA focused major gives you production courses, writing, and hands-on projects that employers in this field look for.
- Work on student film or media productionsServing as a producer, director, or crew member on campus projects builds your portfolio and leadership experience.
- Intern at a production company, TV station, or studioAn internship shows you how real productions are planned and run, and it often leads to your first paid production job.
- Take a part-time campus job at the student media office or campus theaterWorking with student radio, TV, or theater groups builds practical skills and connections you can use after graduation.
- Build a reel and a professional networkKeep a online portfolio of your best work and reach out to alumni and working professionals for advice.
Tips for getting started
- Start building a portfolio early. Short films, videos for school or local groups, and podcasts give you real work to show employers.
- Get comfortable with the whole process. Try writing, filming, editing, and organizing a project yourself so you understand each job your crew will do.
- Make connections with people who work in the field. Volunteer on local productions, attend screenings, and keep in touch with people you meet on set.
Related jobs that often lead here
Related jobs a step up
Education, experience and related careers: U.S. Department of Labor. The step-by-step path, where it can lead and what you can do now were written by AI as typical examples; many people take other ways.
College majors that lead here
- Film/Video and Photographic Arts Bachelor's degree: typical pay 1 year after finishing $31,368 a year · typical debt $21,500
- Drama/Theatre Arts and Stagecraft Bachelor's degree: typical pay 1 year after finishing $29,608 a year · typical debt $22,375
- Radio, Television, and Digital Communication Bachelor's degree: typical pay 1 year after finishing $37,655 a year · typical debt $21,500
- Arts, Entertainment, and Media Management Bachelor's degree: typical pay 1 year after finishing $36,675 a year · typical debt $22,332
Majors: U.S. Department of Education and BLS (CIP–SOC crosswalk). Earnings and debt: College Scorecard, typical across U.S. colleges.
Related careers
- Media Technical Directors/Managers Bachelor's degree
- Media Programming Directors Bachelor's degree
- Film and Video Editors Bachelor's degree
- Art Directors Bachelor's degree
- Talent Directors Bachelor's degree
- Broadcast Announcers and Radio Disc Jockeys Certificate or apprenticeship
- Writers and Authors Bachelor's degree
- Music Directors and Composers Master's degree