Career-PathGPS
For sponsors

Ad policy

Career-PathGPS is read by students 14 and older, so every listing must be suitable for them and useful to someone exploring careers.

Allowed

Education and training programs, apprenticeships, employers hiring, career services, scholarships, test prep and certification courses. Every listing must be relevant to each page it runs on: about that career, the training for it, or jobs in it. "Any page" listings must suit any career.

Not allowed

  • Products or services that are age-restricted or harmful to minors: alcohol, tobacco and vaping, cannabis, gambling, weapons, dating, adult content, weight-loss products.
  • Misleading claims, including guaranteed jobs or pay.
  • Political or issue ads.
  • Buying or collecting student contact details ("lead generation"), and listings whose main aim is collecting them.
  • Landing pages that ask visitors under 18 for personal information without a parent's consent.

Format

  • A headline of up to 60 characters and text of up to 140, without web or email addresses in them.
  • An optional PNG or JPEG image of up to 300 KB, at least 300×150 pixels.
  • A link to a page on your own website.
  • An optional contact email at your own website's domain. Use it only to answer the person who wrote: don't add them to mailing lists or collect students' details (see above).

Draft policy, to be reviewed before launch.